Everything between a business problem and a system in production.
Seven practices that share one delivery method, one account lead and one invoice. Jump to the one you came for.
Systems built around your operation, not around a product roadmap.
When off-the-shelf software forces your team into workarounds, the workaround becomes the process. We build the thing the process actually needs — order management, claims handling, scheduling, pricing engines, internal tooling — and integrate it with what you already run.
- Squad
- 2–6 engineers + lead
- Cadence
- 2-week iterations
- First release
- 6–10 weeks
- Stack
- .NET · Node · Python · Postgres
- Hosting
- AWS · Azure · your tenancy
- Accessibility
- WCAG 2.2 AA
- Core Web Vitals
- Green on mobile
- Auth
- SSO · MFA · RBAC
- Observability
- Traces + error budgets
- CMS
- Headless, editor-tested
Portals and dashboards people can actually use at 4pm on a Friday.
Customer portals, partner extranets, booking flows, admin consoles and commerce fronts. We design for the slowest device and the least patient user on your list, then let everything else benefit.
From concept to store review, and every release after that.
Native where the hardware matters, cross-platform where speed matters, and an honest recommendation about which one your case calls for. We take responsibility for the parts that usually get dropped: store submissions, crash triage, staged rollouts and version deprecation.
- iOS
- Swift · SwiftUI
- Android
- Kotlin · Compose
- Cross-platform
- Flutter · React Native
- Release
- Fastlane · staged rollout
- Analytics
- Consent-aware by default
- Functional
- Playwright · Cypress
- API
- Contract + schema tests
- Performance
- k6 · JMeter
- Security
- OWASP ASVS-aligned
- Mobile
- Device farm matrix
Make the release boring again.
Whether you need a QA function stood up from nothing or an existing suite rescued from flakiness, we run testing as a service with named engineers and a published quality dashboard. Regression packs move into CI so a failing test stops a bad release instead of explaining one.
Marketing reported in pipeline, because we can see the pipeline.
Being an engineering firm changes how we run growth: the tracking is instrumented properly, the CRM is wired to the ad platforms, and the dashboard shows qualified opportunities rather than a wall of impressions. Search, paid, lifecycle email and content — chosen by what your funnel is short of.
- Search
- Technical + content SEO
- Paid
- Google · Meta · LinkedIn
- Lifecycle
- Email · in-product
- Measurement
- GA4 · CRM attribution
- Reporting
- Monthly, with a human
- Shortlist
- 3–5 CVs in 5 working days
- Screening
- Technical, by our engineers
- Compliance
- Right to work · IR35 · DBS
- Models
- Contract · Perm · Managed team
- Rebate
- Sliding, to 12 weeks
People screened by people who could do the job themselves.
Every technical candidate is interviewed by an Apex engineer from the same discipline before you see the CV. That is the whole difference: you get three or four people worth your time instead of twenty worth a keyword match.
Four ways to buy.
Pick the one that matches how certain the scope is. We will tell you if you have picked the expensive one.
Dedicated squad
A cross-functional team on a monthly rate, working your backlog. Best when the work is ongoing and priorities move.
Fixed scope
Defined deliverables, fixed price, staged payments. Best when the specification is genuinely settled.
Staff augmentation
Named engineers inside your team and your process, day rate, 30-day notice.
Managed service
Support, QA or automation run to an agreed SLA with monthly reporting.
Describe the problem. We will map it to the work.
Most requests cut across two or three of these. A short call is usually faster than a specification document.